seasoned thinking, sharp execution

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Salt & Serif is a boutique creative studio based in Sioux Falls, led by strategist and creative director Sarah Russell. We create identities, campaigns, and digital experiences that speak clearly and show up boldly.

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Trusted by companies in all shapes and sizes

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I recently had the pleasure of working with Sarah at Salt & Serif for our rebranding and website creation. I was thoroughly impressed with the attention to detail and dedication to excellence evident in Sarah’s services. It’s clear that they take great pride in what they do, and I couldn’t be happier with the finished product. I wholeheartedly recommend Salt & Serif to anyone seeking marketing services.

Joni E.

Executive Director, SD Biotech Association

Working with Sarah and the team at Salt & Serif has been great. They’re an extension of our team. Our work together includes everything from branding assignments to promotional campaigns to digital creative to retouching to video content. They can work to build out existing campaigns, as well as create new ones. We know we can always depend on the Salt & Serif team – they’re a great creative partner.

Lori W.

Director of Campaigns, Farmers Business Network

Sarah at Salt & Serif worked with our association to build a website designed to share technical information to a targeted audience. She exceeded our expectations! Not only did she have a creative vision, but she was meticulous with keeping the process and content organized, writing content that perfectly meshed with the “personality” of the site, stayed within budget, was ahead of timeline, and did I mention, even created a tutorial video to aid us in maintaining the website when her work is done. I HIGHLY recommend Salt & Serif. I already have plans to utilize Salt & Serif for other communication related projects.

Christi C.

Director of Communications, American Meat Science Association